This panel explores how law schools drive sustainable revenue growth through innovative graduate legal programs, including the Master of Studies in Law (MSL), Master of Jurisprudence (MJ), and Juris Master (JM). Admissions professionals from diverse institutions share strategies for expanding access, diversifying student populations, and stabilizing budgets while staying true to mission. Panelists examine data-driven marketing and mission-aligned program design that elevates institutional reach and reputation. Attendees gain a practical framework for developing and positioning graduate programs that strengthen both non-JD and JD enrollment outcomes.