The legal education market is changing, and most law schools are not taking full advantage of the opportunities available to them outside of their full-time JD program, ceding the market to those who are. In this session, using a case study from a highly regarded Law School that far exceeded their enrollment projections, we will provide a methodology on how to find these precious opportunities, and capitalize on them through smart research, program development, and marketing. Whether your institution has an RCM model or not, you will emerge excited about how to optimize your full law school portfolio with a focus on enrollment and financial growth.