Concurrent Session - Bang for Your Buck: Evaluating Events and Ideas to Increase Return on the Investment

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Events can be a tool to reach so many different alumni constituencies.  While it’s easy to just “plan a party,” it is not so easy to evaluate all of the planning, executing and follow up required.  Budgets are tight as is manpower.  How can we maximize everything!  What makes an event a success?  What other offices or departments play a role in your events?  Discuss priority decisions, vendor negotiation, cost vs. complimentary, revitalizing annual events and gifts.  Bring your questions and be prepared to come away with new ideas to energize all of your events, old and new!