This panel showcases the core substance of our discipline: rhetoric and persuasion. These are core values in legal research and writing. They touch on every aspect of what we teach in that course, from the most basic research skills to the most complicated reasoning. Our discipline has demonstrated the importance of these topics in objective writing and advocacy, and demonstrated the breadth of the inquiry into these topics through the subtopics of the social psychology and cognitive psychology of rhetoric and persuasion, persuasion and professionalism, classical rhetoric and persuasion, and persuasion through inductive reasoning and explanatory synthesis. This panel will explore different facets of the core substance of persuasion, drawing on each panel member’s own area of expertise.