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Concurrent Session (Communications Track) - Branding and Its Importance to Multiple Departments Across The Law School
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Sessions Information

  • January 6, 2012
    2:15 pm - 4:00 pm
    Event: 2012 Annual Meeting
    Session Type: Section Programs
    Session Capacity: N/A
    Location: Marriott Wardman Park Hotel
    Room: Madison A
    Floor: Mezzanine Level

    This session will discuss the importance of brand architecture and explore re-branding initiatives that have been successful in meeting the needs of multiple law school constituencies.  Included in the discussion will be how to work with a central University brand and how to deal with sub-brands such as for centers, institutes, and other programs affiliated with Law Schools.
Session Speakers
Elizabeth Coplan
University of Washington School of Law
Speaker
C. Douglas Elliott
Barry University Dwayne O. Andreas School of Law
Speaker
Chato Hazelbaker
University of St. Thomas School of Law
Moderator
Lisa O'Rourke
Loyola Law School, Los Angeles
Speaker
Grace Renshaw
Vanderbilt University Law School
Speaker
Session Fees

Fees information is not available at this time.