Bad press, a drop in the rankings, or a natural disaster can underscore the need for a crisis communication plan. Communication experts who have had to deal with the unexpected will share their experiences. The panel will include a representative from the Edelmen Crisis and Management practice. In this age of transparency, ubiquitous bloggers, and negative press, schools have had to quickly and effectively respond. The panel will focus on coping with various institutional stakeholders and outline strategies for communicating with audiences such as students, donors, and the general public.