Institutional Advancement Concurrent Session: Campaign Lifecycle

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Session Type: Subsessions

Session Capacity: N/A

Location: Washington Marriott Wardman Park Hotel

Room: Washington 4

Floor: Exhibition Level

Comprehensive campaigns are an ubiquitous part of our advancement efforts. As strategies become more sophisticated, how can we maximize our limited time and resources to match the needs of the current stage of the campaign? As advancement professionals, what skills and tools are most important to deploy at the beginning, middle and end of the campaign lifecycle? Join us for a conversation about the nuts and bolts of a campaign and how you can best position yourself and your team for success.