The wealthy are getting wealthier and the middle class is getting smaller. Demand for higher education increases globally, but access continues to be limited. Americans are giving record amounts to charity, but the percentage of Americans making gifts is declining. Data is both a silver bullet and a four letter word. How do these forces shape the future of fundraising for higher education in America? This session will walk through how economics, technology, demography and politics are changing in real time and how those changes influence how we should approach our work in the years to come.