Institutional Advancement Concurrent Session: Maximizing Your Digital Channel Strategy for Impact

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Session Type: Subsessions

Session Capacity: N/A

Location: Washington Marriott Wardman Park Hotel

Room: Washington 6

Floor: Exhibition Level

Planning an effective campaign is hard enough; planning out the emails, posts, tweets, and webpages that communicate the campaign effectively can feel like an overwhelming challenge not worth pursuing. But there are simple steps your organization can take towards developing a clear and comprehensive digital channel strategy, no matter the size of the team or the audience. By reviewing case studies from across university contexts, we will explore basic frameworks for developing integrated digital marketing campaigns, and practical ways to adopt them in the new year.