Communications
professionals share insights on how to increase the visibility of development
and alumni relations while keeping the bigger picture of the law school in
mind. Learn how to better align alumni and development news with the law
school’s overall marketing strategies to attract prospective students, promote
faculty scholarship, and publicize the work of legal clinics, centers, and
institutes. Shift your focus from showcasing development/alumni accomplishments
and recognition to unique stories on how alumni and donations are making a
positive impact in unique and meaningful ways.