Institutional Advancement

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Session Type: Section Programs

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If the last couple of years have been characterized by a common thread it’s Crisis with a capital C. We’ve weathered a (continuing!) pandemic, experienced an (overdue, ongoing) racial reckoning, managed myriad unforeseen situations at our schools, and dealt with discontent, uncertainty, and polarization on our own turf and in the world at large. What have we learned and how can we best counsel our leaders going forward? We will discuss best practices, guidance around crisis plans and statements -- when and how to lean in (and when to lean out), the role of social media and traditional media, and the growing importance of video of various kinds in a zoom-ified world.