This interactive session will explore trends in branding and how we can best use and elevate our brand perception with a focus on career services and marketing your school to employers. In our quickly evolving environment, it is important to differentiate and communicate the strengths of our institutions to employers across the legal industry. Panelists will include leaders from industry branding firms and law school branding officers. They will share their branding views, experiences and challenges. We will open the panel to audience discussion to address your top branding questions.