Communications Track

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Session Type: Section Daylong Programs

Session Capacity: 250

Location: Sheraton New York Times Square Hotel

Room: Empire West

Floor: Second Floor

This session will address two key challenges when incorporating videos into the marketing mix: producing professional quality videos with limited resources, and the selection of effective and novel video strategies. Panelists will provide solutions for the ongoing challenge of producing high quality, professional videos while staying within a limited law school budget. Our experts will also review current video marketing trends and provide examples of cutting edge new video platforms used in higher education and law school marketing, while sharing examples of case studies and sample videos.