Google AdWords and Search Engine Optimization (“SEO”)
provide forward-thinking and creative opportunities to increase website traffic
and conversions for numerous law school objectives outside of JD student
recruitment – including event promotion, giving campaigns, LLM and summer
program recruitment, and more. However, these powerful tools present constantly
moving targets with rapidly-evolving algorithms, confusing advertising
interfaces, and little guidance from the search engine provider. This 90-minute
hands-on training workshop will provide the latest guidance for improving
organic Google search results as well as essential tips for improving Google
AdWords success, while avoiding common and costly mistakes. The workshop will
be taught by Jason McDonald, Director of the JM Internet Group, a popular Bay
Area online marketing training group. Jason teaches classes in Social Media
Marketing, Google AdWords, and SEO, including “Marketing without Money” at
Stanford Continuing Studies, and is the author of Google AdWords Gotchas:
Five Ways AdWords Wastes Your Money, and How to Avoid Them.