Stewardship is the process of
building and strengthening the relationship between a donor and the institution
he or she supports, with careful collaboration among all parties who interact
with that donor. This panel will discuss how to integrate digital and social
tools into traditional stewardship activities to engage and energize supporters
to donate, including videos, email, e-newsletters, and more. New methods are
especially important in nurturing relationships with young alumni. The panel
will also discuss the critical importance of coordinating stewardship efforts
beyond alumni relations and development, to include admissions, career
services, marketing, and faculty.