Institutional Advancement: Plenary

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Session Type: Subsessions

Session Capacity: N/A

Location: Washington Marriott Wardman Park Hotel

Room: Washington 4

Floor: Exhibition Level

We all are looking for increased funding for our missions. What if we knew that our deeply engrained “best practices” either turn off women or gain only minimal support from them when so much more is possible? Women are increasingly driving philanthropy, yet we may not be paying attention. We finally have deep and quantifiable research showing how women give differently, yet what are the practical practices, behaviors and processes to adapt so we more successfully engage female donors and prospects? This presentation is designed to grow awareness of gender differences in charitable giving behavior, share the significant growth in support when there is intentional focus on women and provide examples on how to adapt fundraising behaviors to meet women as they prefer.