Law
schools are charged with communicating to a wide and diverse array of audiences,
with stakeholders that include donors, alumni, students, neighbors, peer schools,
parents, and more. Depending on circumstance, the message may be unified across
all groups; or, it may vary from group to group; or, it may be addressed to one
group at the exclusion of the others. This panel will explore how officers from
advancement, alumni relations, communications, and others can work together to
push out an important story to all of stakeholders in ways that resonate and
maximize the desired impact. Our law
school panelists will be joined by an NBC
investigative journalist, who will offer story-crafting tips straight from her
Emmy Award-winning newsroom.