Sessions Information

  • January 6, 2017
    3:15 pm - 4:45 pm
    Session Type: Subsessions
    Session Capacity: N/A
    Hotel: Parc 55 San Francisco
    Room: Cyril Magnin I & II
    Floor: 4th Floor

    No matter how robust or limited your current suite of tools is, there are things you can do to help increase lead generation for prospective student inquiries, on-campus visits, new applications, and higher yields, as well as increasing web traffic to giving sites, facilitating daily gift conversions, enhancing alumni interaction, and raising awareness of the importance of giving and its impact on the lives of students. This panel will discuss the best online outlets to achieve your goals for leveraging social media (organically and via paid ads), analyzing campaigns, managing accounts, creating and sharing great social content, and proving the value of social media. The panel will also address recent major improvements and important new opportunities with Facebook advertising, including key enhancements to demographic targeting and data analysis tools. 

Session Speakers
St. John's University School of Law

Chapman University Dale E. Fowler School of Law

Jade Orchard Digital Marketing

Session Fees

Fees information is not available at this time.