No matter how robust or limited your
current suite of tools is, there are things you can do to help increase lead
generation for prospective student inquiries, on-campus visits, new
applications, and higher yields, as well as increasing web traffic to giving
sites, facilitating daily gift conversions, enhancing alumni interaction, and
raising awareness of the importance of giving and its impact on the lives of
students. This panel will discuss the best online outlets to achieve your goals
for leveraging social media (organically and via paid ads), analyzing
campaigns, managing accounts, creating and sharing great social content, and
proving the value of social media. The panel will also address recent
major improvements and important new opportunities with Facebook
advertising, including key enhancements to demographic targeting and data
analysis tools.