The rise of social media has left many communicators scrambling to keep up with what’s new and deciding what forms of “old-time” communications to leave behind. This session will look at one law school’s move to an all-electronic communications plan four years ago and its subsequent move back to some forms of print communication this year. It also will examine strategies for using different communications channels to target different audiences. The presentation will include discussions of law school websites, Facebook fan pages, LinkedIn, Twitter, print and electronic alumni magazines including iPad applications, the MyLaw intranet portal, and delivery of law review journals in both print and digital format.