Sessions Information

  • January 7, 2017
    10:30 am - 12:00 pm
    Session Type: Subsessions
    Session Capacity: N/A
    Hotel: Parc 55 San Francisco
    Room: Cyril Magnin I & II
    Floor: 4th Floor

    Google AdWords and Search Engine Optimization (“SEO”) provide forward-thinking and creative opportunities to increase website traffic and conversions for numerous law school objectives outside of JD student recruitment – including event promotion, giving campaigns, LLM and summer program recruitment, and more. However, these powerful tools present constantly moving targets with rapidly-evolving algorithms, confusing advertising interfaces, and little guidance from the search engine provider. This 90-minute hands-on training workshop will provide the latest guidance for improving organic Google search results as well as essential tips for improving Google AdWords success, while avoiding common and costly mistakes. The workshop will be taught by Jason McDonald, Director of the JM Internet Group, a popular Bay Area online marketing training group. Jason teaches classes in Social Media Marketing, Google AdWords, and SEO, including “Marketing without Money” at Stanford Continuing Studies, and is the author of Google AdWords Gotchas: Five Ways AdWords Wastes Your Money, and How to Avoid Them.

Session Speakers
University of California College of the Law, San Francisco

Chapman University Dale E. Fowler School of Law

JM Internet Group

Session Fees

Fees information is not available at this time.