Sessions Information

  • January 5, 2022
    12:35 pm - 1:50 pm
    Session Type: Section Programs
    Session Capacity: N/A
    Hotel: N/A
    Room: N/A
    Floor: N/A

    Like the rest of our world, social media is ever changing. Join this discussion to learn about what your peers are doing to activate and engage alumni and other key audiences on social media. We will discuss influencer/ambassador programs, platforms -- TikTok anyone?, engagement metrics and reporting, top trends, and we’ll share case studies and lessons learned… (sometimes the hard way!).

Session Speakers
Organization: Massachusetts Institute of Technology

Organization: RoseComm

Organization: Stony Brook University - School of Communication and Journalism

Session Fees
  • Institutional Advancement - Using Social Media to Engage Alumni - Industry Trends, Best Practices : $0.00